MISSION 1, MISSION 1 PRO, and MISSION 1 ILS are GoPro’s next generation of cameras boasting the companies first 50MP 1” sensor and new GP3 processor. The Mission 1 series is not just another action camera. It’s a cinema-quality camera that anyone can use. With this new leap in performance and focus on compactness, cinema-quality, and accessibility, we explored different materials & finishes and design details to evolve and differentiate this next generation of professional-grade cameras while maintaining our brand heritage.

Scope of work included: architecture exploration, CMF exploration, design language evolution, accessories and ecosystem development, new manufacturing process development, review/approve DFMs and golden samples, and sustaining manufacturing support. Launched Spring of 2026.